Creating a brand identity for Ellis Munro in Singapore
Ellis Munro Asset Management are a Singapore based team that invest in Asian equities. They offer the best value, together with a margin of safety for long-term investors.
Services we provided for this project:
Brand identity
Brand naming
Brand positioning and messaging
Digital and web design
HTML/CSS programming
Illustration
Ellis Munro – Delivering the value of Asia
We worked closely with Ellis Munro to understand their customers and competitors in the world of Asian value investing and to define their core brand message “Delivering the value of Asia”. Since then we have created and developed their brand identity and communications including their website.
The brand marque features a ship delivering a traditional Chinese coin, engraved with the company’s three business values.