Creating a brand identity for Crosstree Real Estate Partners
Crosstree Real Estate Partners was launched in 2011 to invest in a diverse range of property-related assets with an initial focus on the UK market.
Services we provided for this project:
- Brand identity
- Brand naming
- Brand positioning and messaging
- Digital and web design
- HTML/CSS programming
- Illustration
- Print design
- SEO
Crosstree – Fresh versatile capital and perspective
Working with the Crosstree partners from a blank sheet of paper, we initially developed a brand promise for the business – “Fresh, versatile capital and perspective” – which reflected their wish to do things differently in the market. We then created their new brand identity which was inspired by a ship’s crosstree and also by the Palo Alto tree emblem of the partners’ business school.
The cross device has been used throughout the communications as a key equity of the brand. We continue to work closely with Crosstree.
www.crosstree.com