Why Do We Need Brand Logo Animation?

It is a competitive market out there with brands going above and beyond to make themselves known amongst their competitors. To be successful, brands are often going above and beyond to engage with their potential customers. Logo’s are the heart and soul of a brand and a solid logo can create a really strong connection with a target audience, so why not go the extra step and create an animated logo?

Nothing grabs attention like a moving graphic, so an animated logo can create a fast and simple connection with a brand’s customer base. Our modern advertising platforms such as Facebook, Twitter and Instagram are increasingly favouring video and animation as a method of advertising and connecting with an audience.

Reasons To Love Brand Logo Animation

There are 3 simple reasons to love logo animation and to get involved with our animated logo design service:

1. Higher Brand Awareness – It has been proven that dynamic images are more easily remembered and understood than static images.
2. Evoked Emotions – Customers are becoming more and more swayed towards new and unusual ideas. Customers are more likely to have a triggered emotional response to a really unique and creative animated logo.
3. Storytelling – It is becoming more important why a company or brand sells what it sells. An animated logo or graphic is able to tell a story much quicker and easier than a static image.

Some examples of logo animation projects we have worked on include: Mayday – a fresh new range of quintessentially British bars in the heart of Paris and Progress – a non-profit organisation realising the potential of differently abled people.