Brand Identity Design – Our Process

We pride ourselves on being able to really looking into the core DNA of a company and figure out what each business stands for and their core values. We use these core values and core principles to design an identity that encompasses everything the business stands for.

We have a great team of creative minds to help each company discover the essential elements their brand needs. As a highly respected brand identity company, we use the following basic questions to really dig down into the company identity. Discovering how we should shape the identity of your brand to portray the right image and personality to influence and talk to your customers in the right way.

The Main Features We look At Are:

1. Purpose and Positioning – Purpose means why your business exists, while positioning means who your product is for and why they should choose you over your competitors.

2. Market Research – This can help to shape your purpose and positioning by understanding your customer and their needs.

3. Brand Personality – Imagine that your brand is a person? What type of person would they be?

4. Mood and Tone – If your brand had a voice, what would be the mood and tone of voice?

What Our Clients Can Expect from Our Brand Identity Design

So what is a brand and brand identity? Brand identity is the visual component of a brand while a brand is the philosophical and emotional concept that the company encompasses. While brand identity design is the process of actually designing all the visual components that represent the company.

What can our clients expect from our brand identity design service:

1. Strong Logo – Every brand needs a really strong and memorable logo that represents the brands identity

2. Colour Palette – A brand’s colour palette should include 1-3 primary colours chosen carefully to evoke certain emotions from their customers

3. Typography – It is extremely important that the chosen typography works in harmony with the logo and colour palette