Brand Naming Strategy

Figaro brands is a highly competitive brand naming agency based in London, offering a comprehensive brand naming strategy for any business. We have worked with a range of successful businesses from all over the world, providing an effective brand naming strategy resulting in a great brand name and a solid brand identity. Our eye for detail and creative team is what makes our brand naming service so effective. This makes us an extremely popular business naming services in the UK.

Our Brand Naming Strategy

What’s in a name? A brilliant name can be the main differentiator for your brand. A great name sets the scene for the whole brand identity. A brand name should convey the personality, hopes and goals of a brand. You can see this when you look at some of the Top 100 companies all over the world such as Google, Facebook, Coca-Cola etc.

We use the following basic routes to help shape a brand identity and to choose a powerful and effective brand name. Brand naming projects we have worked on include Mayday and Brickowner.

Brand Naming Conventions

There a few different routes to take when naming a new brand:

1. Functional or Descriptive Names – This type of brand name is used to educate the customer and make it clear what the company offers. Examples of this include Paypal, making it clear that Paypal is a simple payment platform.
2. Acronyms – This is an abbreviation of a descriptive company name. This type of name can be bold and easily remembered. Examples of this include UPS, this stands for United Parcel Service.
3. Invented Names – This means a completely make up name for a brand. Benefits of this is that the brand is starting on a clean slate and there are no previous associations with the brand name. Examples of this include Google.
4. Aspirational or Evocative Names – These types of brand name are used to evoke a certain emotion and experience for the customer. They can often be metaphors for the aspirations of the brand itself. Choosing an aspirational name requires a brand to have a clear vision of its identity and goals. Examples of this type of name include Virgin.

Have a question? We’d love to hear from you.

+44 1483 200273
hello@figarobrands.com